Privacy Policy
Last updated: August 27, 2025
PS OUTDOOR AB operates this store and website, including all related information, content, features, tools, products and services to provide you as a customer with a customized shopping experience (the “Services”). PS OUTDOOR AB is powered by WIX, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use and disclose your personal information when you visit, use or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Use and this Privacy Policy, this Privacy Policy will prevail with respect to the collection, processing and disclosure of your personal information. Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand how your information is collected, used and disclosed as described in this Privacy Policy.
Personal data that we collect or process
When we use the term “personal data,” we mean information that identifies or can reasonably be associated with you or another individual. Personal data does not include information that is collected anonymously or that has been de-identified so that it cannot identify or reasonably be associated with you. We may collect or process the following categories of personal data, including inferences drawn from that personal data, depending on how you interact with the Services, where you live, and to the extent permitted or required by applicable law:
Contact information including name, address, billing address, shipping address, telephone number and email address.
Financial information including credit card numbers, debit card numbers and financial account numbers, payment card information, financial account information, transaction details, payment method information, payment confirmations and other payment details.
Account information including username, password, security questions, preferences and settings.
Transaction information including the items you view, add to cart, add to wishlist or purchase, return, exchange or cancel, and your previous transactions.
Communications with us including the information you provide in your communications with us, for example when you submit a customer support request.
Device information including information about your device, browser or network connection, your IP address and other unique identifiers.
Usage Information including information about your interaction with the Services, including how and when you interact with or navigate the Services.
Sources of personal data
We may collect personal data from the following sources:
Directly from you including when you create an account, visit or use the Services, communicate with us or otherwise provide us with your personal information;
Automatically through the Services including from your device when you use our products or services or visit our websites, as well as through the use of cookies and similar technologies;
From our service providers including when we engage them to enable certain technology and when they collect or process your personal data on our behalf;
From our partners or other third parties.
How we use your personal data
Depending on how you interact with us or which of our services you use, we may use personal data for the following purposes:
Provide, customize and improve the Services. We use your personal information to provide the Services, including to fulfill our agreement with you, process your payments, distribute your orders, remember your preferences and items you are interested in, send you messages related to your account, process purchases, returns, exchanges or other transactions, create, maintain and otherwise manage your account, arrange delivery, facilitate returns and exchanges, enable you to post reviews and to create a personalized shopping experience for you, for example by recommending products related to your purchases. This may include using your personal information to better customize and improve the Services.
Marketing and Advertising We use your personal information for marketing and advertising purposes, for example to send you marketing, advertising and promotional messages via email, text message or post, and to show you online advertisements for products or services on the Services or other websites, including based on items you have previously purchased or added to your shopping cart and other activity on the Services.
Security and Fraud Prevention. We use your personal information to verify your account, to provide a secure payment and shopping experience, to detect, investigate, or take action against any fraudulent, illegal, unsafe, or malicious activity, to protect public safety, and to secure our Services. If you choose to use the Services and register for an account, you are responsible for keeping your login information secure. We strongly recommend that you do not share your username, password, or other access information with anyone else.
Communication with you. We use your personal information to provide you with customer support, answer your questions, provide effective services, and maintain our business relationship with you.
Legal reasons. We use your personal information to comply with applicable law or respond to valid legal process, including requests from law enforcement or government agencies, to investigate or participate in civil proceedings, potential or actual litigation, or other adversarial legal proceedings, and to enforce or investigate potential violations of our terms or policies.
How we disclose personal information
In certain circumstances, we may disclose your personal information to third parties for legitimate purposes in accordance with this Privacy Policy. Such circumstances may include:
To Wix, suppliers and other third parties who perform services on our behalf (e.g. IT management, payment processing, data analytics, customer support, cloud storage, distribution and shipping).
To business and marketing partners to provide marketing services and advertise to you. For example, we use Wix to enable personalized advertising with third-party services based on your online activity across websites. Our business and marketing partners will use your information in accordance with their own privacy notices. Depending on where you live, you may have the right to request that we not share information about you to show you targeted ads and marketing based on your online activity.
When you direct us or otherwise consent to us disclosing certain information to third parties, for example to send you products or through your use of social media widgets or login integrations.
To our subsidiaries or otherwise within our group.
In connection with a business transaction such as a merger or bankruptcy, to comply with applicable legal obligations (including responding to subpoenas, search warrants, and similar requests), to enforce applicable terms of use or policies, and to protect or defend the Services, our rights, and the rights of our users or others.
Relationship to Wix
The Services are provided by Wix, which collects and processes personal information when you visit or use the Website in order to operate, provide and improve the Services. The information you provide on the Website may be transferred to and shared with Wix and third parties with whom Wix collaborates, which may involve transfers to countries outside of the country in which you reside.
Wix also uses certain data collected through your interactions with our website and other Wix-powered websites to improve its services, including security, performance, and user experience. In these cases, Wix is the data controller for that processing, including handling any requests from you to exercise your rights regarding that personal data.
For more information about how Wix processes personal data and what rights you have, you can read their privacy policy here:
https://www.wix.com/about/privacy
Depending on where you live, you may also be able to exercise certain rights directly through the Wix Privacy Center:
https://support.wix.com/en/article/wixs-privacy-center
Third-party websites and links
The Services may provide links to websites or other online platforms operated by third parties. If you follow links to websites that are not affiliated with or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such websites, including the accuracy, completeness or reliability of the information contained on such websites. Information that you provide in public or semi-public places, including information that you share on third-party social networking platforms, may also be visible to other users of the Services and/or users of such third-party platforms without restrictions on our or third-party use of such information. Our inclusion of such links does not in itself imply any endorsement of the content on such platforms or of their owners or operators, except as stated in the Services.
Children's tasks
The Services are not intended for use by children, and we do not knowingly collect any personal information from children under the age of majority in your jurisdiction. If you are a parent or guardian of a child who has provided us with personal information, you may contact us using the contact information below to request deletion of such information. As of the effective date of this Privacy Policy, we are not aware of any “sharing” or “selling” (as defined by applicable law) personal information about anyone under the age of 16.
Security and storage of your data
Please note that no security measures are perfect or impenetrable, and we cannot guarantee “perfect security”. In addition, information you send to us may be insecure during transmission. We recommend that you do not use insecure channels to send sensitive or confidential information to us.
How long we retain your personal information depends on various factors, such as whether we need the information to maintain your account, provide services, comply with legal obligations, resolve disputes, or enforce other applicable agreements and policies.
Your rights and choices
Depending on where you live, you may have some or all of the rights set out below in relation to your personal data. However, these rights are not absolute, may only apply in certain circumstances and in some cases we may refuse your request in accordance with the law.
Right to access/information. You may have the right to request access to personal data that we hold about you.
Right to erasure. You may have the right to request that we erase personal data that we hold about you.
Right to rectification. You may have the right to request that we correct inaccurate personal data we hold about you.
Right to portability. You may have the right to obtain a copy of the personal data we hold about you and request that we transfer it to a third party, under certain circumstances and with certain exceptions.
Manage communication preferences. We may send you promotional emails, and you can opt out of receiving these at any time by using the unsubscribe option provided in our emails to you. If you opt out, we may still send you non-promotional emails, such as those about your account or orders you have placed.
If you are a resident of the United Kingdom or the European Economic Area, and are subject to exceptions and limitations under local law, you may exercise the following rights in addition to the rights set out above:
Objection to processing and restriction of processing: You may have the right to request that we cease or restrict our processing of personal data for certain purposes.
Withdrawing consent: Where we rely on your consent to process your personal data, you have the right to withdraw that consent. If you withdraw your consent, this will not affect the lawfulness of the processing carried out with your consent before it was withdrawn.
You can exercise all of these rights where set out in the Services or by contacting us using the contact details below. For more information about how Wix uses your personal data and what rights you have, including rights related to data processed by Wix, please visit: https://www.wix.com/about/privacy
We will not discriminate against you for exercising any of these rights. We may need to verify your identity before we can process your requests, in accordance with applicable law. Subject to applicable law, you may designate an authorized representative who may request to exercise your rights on your behalf. Before we accept such a request from a representative, we will require evidence that you have authorized the representative to act on your behalf, and we may require you to verify your identity directly with us. We will respond to your request within the timeframe required by applicable law.
Complaint
If you have a complaint about how we process your personal data, please contact us using the contact details below. Depending on where you live, you may have the right to appeal our decision by contacting us using the contact details below or filing a complaint with your local data protection supervisory authority. For EEA countries, you can find a list of responsible data protection supervisory authorities here .
International transfers
Please note that we may transfer, store and process your personal data outside the country where you reside.
If we transfer your personal data outside the European Economic Area or the United Kingdom, we will use recognised transfer mechanisms such as the European Commission's Standard Contractual Clauses or equivalent agreements issued by the relevant competent authority in the United Kingdom, where applicable, unless the data transfer is to a country that has been determined to offer an adequate level of protection.
Changes to this Privacy Policy
We may update this Privacy Policy from time to time, including to reflect changes in our practices or for other operational, legal or regulatory reasons. We will post the revised Privacy Policy on this website, update the “Last Updated” date, and provide notice in accordance with applicable law.
Contact
If you have any questions about our privacy practices or this privacy policy, or if you would like to exercise any of your rights, please call or email us at patrik@jaktguide.se, or contact us at Djurhagsvägen 125, Önnestad, 291 93, SE. In accordance with applicable data protection laws, we are the data controller of your personal data.
Facebook
Instagram
YouTube
Phone: +46 (0)732 007 373
Djurhagsvägen 125, 29193
Onnestad, Sweden
Corporate number: SE559359127301
Eori:SE5593591273
Bank transfer:130-1175